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About Us
A Movement with Style and Substance Welcome to Reclaim the Narrative, where we're not just talking the talk; we're walking the walk, all with a dash of swagga. Born in Australia with eyes set on the global stage, this movement is a powerhouse of Indigenous entrepreneurship, flipping the script and bringing the voices of First Peoples front and centre.
The Revolution Begins Here
A Movement with Style and Substance Welcome to Reclaim the Narrative, where we're not just talking the talk; we're walking the walk, all with a dash of swagga. Born in Australia with eyes set on the global stage, this movement is a powerhouse of Indigenous entrepreneurship, flipping the script and bringing the voices of First Peoples front and centre.
Empowerment Through Education and Showcase
We're here to elevate and empower. Through masterclasses, workshops, and networking sessions led by peers and leaders, we're not just giving our attendees a seat at the table – we're giving them the tools to build the table. Step out of your comfort zone, join us, and leave not just upskilled, but transformed.
Capital Meets Community
At Reclaim the Narrative, the funding game changes. Big corporates and tech giants, think CEOs of industry giants like Zoom, are welcome to listen, learn, and support – but the stage? That's reserved for our indigenous trailblazers. We're creating a space where funders don't just hand out cheques; they invest in futures. It's about scholarships, "buy one, give one" opportunities, and real, tangible support for our community.
Swagga, Style, and Serious Business
Picture this: a nexus where the world's movers and shakers meet indigenous excellence. It's all swagga and style, yet serious business. We're talking vibrant discussions, real-deal pitches, and a tradeshow where indigenous entrepreneurs don’t just show up – they show off. From arts to tech, our showcases are as diverse as our people.
The Heartbeat of Indigenous Excellence
Reclaim the Narrative is where the pulse of indigenous and black excellence beats the strongest. It's a celebration of diversity, starting on home turf and inviting First Peoples from across Australia and the globe. We're not just a conference; we're a movement. A place where worlds connect, conversations are real, and the narrative truly changes.
Join the Reclaim the Narrative Revolution
Ready to be part of something groundbreaking? Whether you're a budding entrepreneur, a seasoned business leader, or a supporter eager to make a difference, Reclaim the Narrative is your platform. It's where passion meets action, ideas ignite, and the future of Indigenous entrepreneurship is reclaimed – by us, for us.
Step into the world of Reclaim the Narrative
where every conversation is a step towards change, every pitch a potential breakthrough, and every participant a part of history in the making.
Ready to connect with the decedents of
First Entrepreneurs, sustainability gurus
and the socially minded?
Who We Are
First Nation, Female Founders and sisters who believe in delivering mutually beneficial outcomes and leading with integrity to create exceptional Indigenous social impact and culturally intelligent experiences.
Reclaim The Narrative is our next, groundbreaking initiative, building on Make It Happen HQ legacy.
Who We Are
27% are aged 35-44
Although 11% are married, a large
number are in defacto relationships
83% have 2 or more children
56% have telstra
20% make more than $150K/year
78% are head of household
57% likely to drive Toyota, 40%
Nissan, 27% Ford
IN THE Next18 Months...
What our audience expects from brands
Representation
Our audience prefers brands that depict Black women and men in positive, prominent roles
Brand Ideologies
Our audience is apt to
research a brand’s
ideologies on race
relations, racial equity,
diversity and inclusion
Community Involvement
Our audience is apt to
research and support
brands that donate or
invest directly into their
inclusive community
Quality with Price
Our audience will pay for
what they believe is a
quality product but
prefers to have quality
product at a lower-end
cost
Let me introduce you to...
Sam,33
-
Father of two | Married
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Small Business Owner | Works full-time Superintend
-
Household income $120,000
-
Preferred brands include Vans, Tommy Hilfiger, and Matsos.
-
Wants: To build a business that is sustainable and assists other First Nation artists to rise.
-
Frustrations: Lack of access to professional development, capital and business infrastructure.
-
Motivations: Inspiring the next generation, providing for his family and seeing opportunity everywhere.
Dale-Maree, 27
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Mother of one | Defacto
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Small Business Owner | Partners works full time - IT
-
Household income $75,000
-
Preferred brands include: Mitre 10, Kmart, Tackle Word
-
Wants: To grow her business
-
Frustrations: Hustle, long hours, time poor.
-
Motivations: Wants to be a good role model for her daughter, share her journey or educate, immerse and celebrate Indigenous culture.
Matt,42
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No Kids | Long-term girlfriend
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New to philanthropy through family wealth | Previously self-employed I Allowance.
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Preferred brands include: Redbull, World Surf League, Whitelines Snowboard Magazine
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Wants: Build his knowledge and create meaningful connections for impact in entrepreneurship.
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Frustrations: new to philanthropy, sees much need but not much knowledge
-
Motivations: Environment, people-centric, animal lover, self-education.
Melanie,37
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Single Mother
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Small Business Owner
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Household income $69,000
-
Preferred brands include Yeti, Indigenous Designs, Tackle World
-
Wants: To be a role model for her two girls.
-
Frustrations: Lack of access to professional development, time poor, work-life balance and health.
-
Motivations: Inspiring the next generation, artistic outlet, financially independent.
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Susan,45
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Two Kids | Divorced
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Country Manager for Air BnB | $450,000
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Preferred brands: Apple, Homeware, Travel.
-
Wants: Professional credibility, Network expansion, Personal satisfaction of making an impact
-
Frustrations: Work-life balance, Adapting to change, Sustainability & integrating all aspects of work
-
Motivations: Family, Rewarding Work, Travel.
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Digital & Media Opportunity
Rich Content Creation
Media Partnership
-
Two Kids | Divorced
-
Country Manager for Air BnB | $450,000
-
Preferred brands: Apple, Homeware, Travel.
-
Wants: Professional credibility, Network expansion, Personal satisfaction of making an impact
-
Frustrations: Work-life balance, Adapting to change, Sustainability & integrating all aspects of work
-
Motivations: Family, Rewarding Work, Travel.
-
We reach the audiences your
customers want. -
We offer mutual value such as rich
content creation, cross-promotion and
exclusive access to our bespoke events. -
We will guarantee a portion of our
media spend. -
Additional benefits such as case
studies, editorials and brand placement. -
ravel.
Activation
Ideas...
Cheif Cook
Culinary Clash: Tradition vs. Trend
-
The Quest: A First Nation Chief chooses bush
delicacies, for a chief cook-off.
-
The Face-Off: Onstage, they craft dishes from
the heart of the land—kangaroo, wattleseed,
quandong.
-
The Decision: Tasters vote, ancestral craft or
culinary art? The bush awaits its hero.
-
The Essence: More than a contest, it’s a
cultural symphony and a celebration of our
roots.
Dance like nobodys watching
Unleash the Unruly
-
Categories of Catastrophe: Whether you’re a solo dancer of the awkward, a duo of the disastrous, or a group of the graceless, there’s a spotlight waiting for you.
-
Voting Verve: The audience’s applause and online ovations will crown the champions of cringe in real-time, while a special judge’s choice will add a twist to the tale.
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Inclusive Extravaganza: This is where camaraderie blossoms in the shared laughter and light-hearted competition, a true testament to the spirit of unity and friendship.
Pitch Off
A Celebration of First Nation Brilliance
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Validation and Victory: Each choice and each connection is a step towards greater validation, opening doors to new relationships, capital, and expansive networks.
-
Decisions in the Hands of Creators: Registered First Nation businesses take the reins, selecting partners and investors that align with their vision and values.
-
The Pulse of the People: Attendees, both on-site and online, become part of the narrative, casting their votes and elevating the voices of the community.
Strike a pose!
Step right up to the “Creative Snapshot Oasis” at the conference—a photo
booth like no other!
Categories of Creativity:
-
First Nation Focus: Showcase the beauty and innovation of First Nation
products/services. -
Corporate Chic: Align with corporate Sponsors to create a snapshot that
speaks volumes.
Criteria for Captivation:
-
Out-of-the-Box Originality: Surprise us with your most creative spark.
-
Diversity and Inclusion: Reflect the world’s rich tapestry in a single frame.
-
Colour Theme Mastery: Weave a visual symphony with a harmonious colour
palette.
How we work
with our partners
WE COVER ALL THE BASES
All of our sponsors receive the following benefits as a starting point, but we don’t stop there. Our goal is to develop an activation opportunity designed to engage your target audience in meaningful ways, but we offer all our sponsors the following assets:
Logo placement on event
signage and printed materials
Social media promotion
Sampling rights
Exhibiting opportunities
Digital advertising and coupons
Opportunity to provide a blog post or other thought leadership piece
Free passes to attend the event
and the exclusive VIP access
Name in press release, media promotion, mentionfrom stage
What Are Missing,
That's for you to decide..
EVERYTHING WE DO IS CUSTOM!
We don’t use stock
packages because we
know they don’t work.
We want to create
something just for you,
designed to help you
achieve your goals.
In other words, we want
to hear about your
goals and then build
something just for you
and you rbudget.
SPONSORSHIP BENIFITS
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Positive brand alignment and strategic integration with a
groundbreaking event presenting a chance to set the
standard for innovative thinking and collaborative
entrepreneurship -
A mechanism to connect with new communities and
customers. -
Access to a premier event aligned with your core business
values of innovation and collaboration -
Access to an engaged, educated, and mobile audience
-
Recognition across a national, regional, and state
marketing campaign -
Bespoke leverage opportunities
-
Access to influential corporate, community, industry, and
government stakeholders -
Extend invitation to partners to increase collaboration.
-
Live and show your reconciliation commitment
FIRST NATION AMBASSADORS
Jye
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Brenton
Dale - Maree
Michael
Sam
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Helen
Mystique
Josh
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Melanie
Lenny
Our Approach
We will bring a creative
connection to land and people that only we can offer.
FIRST NATION AMBASSADORS
Next STeps
Let’s connect! We’re excited to hear about your goals and how we can help you achieve them. Get in touch & let’s talk about ways we can work together.
